Our advisory board members are experts in the Australian medicinal cannabis industry

The Freshleaf Analytics advisory board members are thought leaders in the medicinal cannabis industry in Australia. They guide a team of experienced consultants, analysts and data managers who all have a background working in the legal Australian medicinal cannabis industry.

Cassandra Hunt

Cassandra Hunt

Managing Director & Advisory Board Member

Cassandra is Managing Director of FreshLeaf Analytics. She has extensive experience in Health having advised pharmaceutical, life sciences, healthcare and consumer goods organisations on innovation, strategy and growth. Cass is highly skilled at bringing FreshLeaf’s diverse capability sets together to help medicinal cannabis clients identify opportunities for growth, shape data-led strategies, and develop new products, services and experiences.Prior to joining FreshLeaf Analytics, Cass built a career advising businesses on how to grow through innovation and human-centred design. She has worked with boutique consulting firms around the globe and, most recently, was a Partner at Accenture.

Rhys Cohen


Advisory Board Member​

Rhys is a member of the FreshLeaf advisory board and has worked on numerous client projects with FreshLeaf Analytics. Rhys is also Director of Cannabis Consulting Australia and is a recognised thought leader in the Australian medicinal cannabis industry. He has worked with most of Australia’s leading cannabis companies and has worked extensively with the Lambert Initiative for Cannabinoid Therapeutics at the University of Sydney. Rhys has presented at numerous industry events including ACannabis (2020); Prohibition Partners Live (2020); and New Frontier Global Cannabis Town Hall (2020). His industry analysis has been cited by Deloitte Access Economics; the Victorian Department of Economic Development, Jobs, Transport and Resources; and the Commonwealth Office of Drug Control as well as ABC News; The Age; The Sydney Morning Herald; and MJBiz Daily.

Tim Drury


Founder & Advisory Board Member

Tim is the founder and CEO of Southern Cannabis Holdings, parent company of FreshLeaf Analytics. Tim has been actively involved in the medicinal cannabis sector since 2016, initially as an investor in the North American market and more recently as an operator of businesses in the Australian market. Tim’s experience in the industry includes product development, medical services, clinical research, data and analytics and supply chain management. Prior to founding Southern Cannabis Holdings, Tim built and exited from a global IT Services business. Tim started his career in the corporate consulting industry and was a Partner at Accenture, working in Tokyo, Singapore and New York.