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Our team members are experts in the Australian medicinal cannabis industry
The Freshleaf Analytics management team are thought leaders in the medicinal cannabis industry in Australia. They guide a team of experienced consultants, analysts and data managers who all have a background working in the legal Australian medicinal cannabis industry.
Cassandra is Managing Director of FreshLeaf Analytics. She has extensive experience in Health having advised pharmaceutical, life sciences, healthcare and consumer goods organisations on innovation, strategy and growth. Cass is highly skilled at bringing FreshLeaf’s diverse capability sets together to help medicinal cannabis clients identify opportunities for growth, shape data-led strategies, and develop new products, services and experiences. Prior to joining FreshLeaf Analytics, Cass built a career advising businesses on how to grow through innovation and human-centred design. She has worked with boutique consulting firms around the globe and, most recently, was a Partner at Accenture.
Tim is the founder and CEO of Southern Cannabis Holdings, parent company of FreshLeaf Analytics. Tim has been actively involved in the medicinal cannabis sector since 2016, initially as an investor in the North American market and more recently as an operator of businesses in the Australian market. Tim’s experience in the industry includes product development, medical services, clinical research, data and analytics and supply chain management. Prior to founding Southern Cannabis Holdings, Tim built and exited from a global IT Services business. Tim started his career in the corporate consulting industry and was a Partner at Accenture, working in Tokyo, Singapore and New York.